The Lunaticks Society Launches Digital Newcastle

Jul 05, 2012 No Comments by

The Lunaticks Society of Newcastle today launches the “Digital Newcastle” campaign, sponsored by members of the local digital business community, which aims to establish Newcastle as one of Australia’s leading digital economies with a global reputation by creating a vibrant and creative digital industry sector.

At the same time, attracting, encouraging and retaining innovative businesses to Newcastle by establishing a global reputation, educating the local workforce in digital literacy and opportunities and fostering high levels of Internet technology adoption amongst businesses, thus raising awareness of opportunities in both local and global digital markets.


The digital economy is a knowledge economy.

The impact of the digital revolution is just beginning to be felt. The explosion of the Internet as a major, perhaps eventually the major worldwide distribution channel for goods, services and surprisingly, managerial and professional jobs is profoundly changing economies. This change presents new market opportunities, industry structures, pricing models, products and services. Consumer behaviour is evolving and this change is directly affecting labour markets and the skills required to meet consumer demand.

According to research firm IDC, the size of total worldwide e-commerce, when global business-to-business and consumer transactions are added together, will equate to $16 trillion in 2013. Given the magnitude of these numbers, it is clear that the digital economy is coming of age.

With this dramatic growth, digital literacy and the adoption of Internet technologies will determine Newcastle’s competitive position in the global digital society. Just as transport infrastructure was a key to widening domestic markets in the 19th Century, so Internet infrastructure is set to determine our participation in global markets in the 21st Century.

The digital revolution is here and Newcastle must embrace every opportunity that this presents to claim its place as a leading digital economy.


A summary of new activities announced in Digital Newcastle’s new strategy.

NEWCASTLE HACK/DIG – establish an internationally recognised Interactive media conference and festival delivered in partnership with Octopod. October 2012.

DIGITAL SHOWCASE AWARDS – expand the highly successful awards program nationally, delivered in partnership with local business groups and Octopod. September 2012.

NEWCASTLE COFFEE MORNINGS – launch two new digital and social media self help groups based on the highly useful and successful Newcastle Coffee Mornings. To be launched in July 2012.

INDUSTRY SECTOR FORUMS/SUMMITS – program of high impact industry sector events to raise awareness about Internet technology and high growth and emerging market opportunities. First of ten events will commence in spring 2012.

DIGITAL CAPABILTY MAP – create an online industry resource for Newcastle’s digital and creative sector. Web presence to be launched in June 2012.

GLOBAL CONNECTIVITY – new program to promote Newcastle’s capabilities at events such as SXSW Austin Texas (2013), Tech23 Sydney (2012), CeBit Sydney (2012), to attract new entrepreneurs and inward investment including venture capital and angel funding.


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